One of the biggest issues we all deal with, especially those of us that are just starting to prepare: “I’ve got to get all of this done NOW”
Which isn’t necessarily a bad thing, if you’re capable of doing it that way (nope, I don’t know anyone that has that sort of capability). The reality is that many of the more advanced folks – the ones that seem to have all the knowledge, all the gear, and all the plans – have been doing survivalism/prepping for a very long time. It’s easy to overlook that amount of time, and overspend to “catch up”. The reality also is that “playing catch up” is a danger to everyone – even advanced preppers. No one, no matter how advanced, knows everything. There’s always that new subject to learn about, new tools coming out and new techniques being developed. Often there’s that classic sense of impending doom that drives you to find and buy anything that might help fend off whatever we’re presently concerned about.
So. Nothing new, right?
Actually, there is something new with this. Some of you will remember the “Survivalist” movement back in the 1970’s and ’80’s – compared to now, marketing was very primitive. Your sources were print sources like “American Survival Guide”, “Mother Earth News”, Kurt Saxon, Joel Skousen, Mel and Nancy Tappan, etc. Local resources were limited too – grocery stores, surplus stores, etc. If you wanted to buy something really specialized – usually you were down to making a phone call, writing an actual letter(!), or doing a road trip.
Compare that situation to now (and back then, for those of us prepping, believe me when I say that things were just as worrisome as they are now). Now we have an amazing amount of knowledge at our fingertips via the Internet, print media, podcasts, etc. Most of those venues are fantastic marketing tools, and the marketing people are taking full advantage of that fact. The urge to buy is becoming more and more of an issue, which is just the way marketing wants it. Survivalism and Preparedness have become common words, and the whole concept is much more mainstream. The pressure to buy…buy….buy is much greater.
- So…prioritize. (Yep, use that Capability Checklist – print it out – keep it handy!)
- Don’t feel overwhelmed, take it slow and steady.
- Network with like minded friends and compare notes.
- Always be aware of marketing pressures – but sometimes use them to your own advantage. Be selective.